Google’s introduction of Verified Mark Certificates (VMCs) to Gmail has had a major effect on the world of digital marketing. VMCs allow businesses to insert their trademarked logos into Gmail’s avatar slot, allowing them to send emails with verified logos to billions of inboxes. This could also lead to a significant breakthrough in email security, as it requires companies to implement Domain-based Message Authentication Reporting and Conformance (DMARC) with an active enforcement policy. This could help reduce Business Email Compromise (BEC) attacks and phishing campaigns. VMCs have been tested over the past 12 months and around 50 well-known companies have already achieved VMC logo issuing capabilities.
Source: Thelastwatchdogs
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