The DigiCert 2022 State of Digital Trust Survey revealed that a lack of digital trust can cause customers to go elsewhere and adversely affect a company’s financial performance. 84% of consumers stated that they would avoid doing business with a company that does not prioritize digital trust, and 57% said they would likely switch to a more reliable provider. To increase digital trust, security must be integrated into IT architectures, and company leaders must act as guardians of digital trust. Public Key Infrastructure (PKI) is a fundamental technology for providing digital trust, and DigiCert is a leading provider of PKI services and is involved in the creation of new security standards.
Source: Thelastwatchdogs
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